This was a live brief given to us by creative agency Droga5 to rebrand ASDA's own brand Lager.
My design concept came about from the idea of getting free advertising from other Lager brands. For example when they tell the consumer to 'drink responsibly’ they will be advertising my brand. The typography featured on the design of the can becomes more distorted the higher the percentage of alcohol. The design has also been kept black and white to look like a health warning so it promotes drinking responsibly.
I was also selected by Droga5 for a placement which I completed in January 2021. This was a great experience and gave me a real insight into what working in the industry is like!